Glossary
Learn all about Universal Links, why they are important, how to implement and troubleshoot them as well as how to measure for success.
Customer stories
Dave Inc restored confidence in their ad budgets, increased ROAS, saved $408k by combating fraud, and increased CTR by 12% with AppsFlyer
Glossary
Learn all about Android Privacy Sandbox. Find out the main goals, how it differs from ATT, and how it works and how you can prepare your app for it.
Blog
Delve into proven marketing strategies to adopt for the Olympics 2024 and other large sporting events.
Glossary
What are App Links and why are they important to user journeys? Discover how they work, their benefits and how to implement them.
Blog
We spoke to some of the biggest names in mobile marketing to hear their predictions for the year ahead. Spoiler: It's going to be a rollercoaster.
Blog
Dive into the strategies that drive results, enhance viewer engagement, and maximize ROI in the evolving landscape of connected TV.
Customer stories
How Zepto mastered customer segmentation to boost their remarketing conversions by 35% using Audiences and AppsFlyer's deep linking solution, OneLink.
Customer stories
Learn how AirAsia prioritized user experience with anywhere-to-app journeys and saw 19% improvement in flight booking rates over organic benchmarks.
Glossary
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.