Glossary
Dormant users
Why do users become dormant, how do you identify them & how do you win them back? Learn all that plus what does dormant mean for your app?
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188 results for "Deep linking"
Blog
The essential KPIs for apps and how to track them
Learn to analyze & track key performance indicators for apps: Performance app KPIs, engagement app KPIs, and acquisition & revenue app KPIs.
Customer stories
Reducing CPI by 40% after eliminating performance blindspots
Find out how Queenly reduced CPI by 40% after eliminating performance blindspots with AppsFlyer measurement.
Customer stories
Making smarter campaign decisions to ensure marketing is scaled efficiently
Learn how Future made smarter campaign and budgeting decisions using AppsFlyer measurement data.
Customer stories
Banking on attribution gave 50% more visibility into SKAN conversions
Find out how Step, a banking app, achieved 50% more attributed SKAN conversions & saved time for their marketing team on campaign optimization.
Blog
A growing focus on owned media paves the new digital sustainability direction
With the current financial climate, and uncertainty of the advertising industry, the growing focus in 2023 will be increasing reliance on owned media.
Blog
Beyond product specs: 5 crucial factors to consider when buying an MMP
Choosing the right mobile measurement partner is very important. Read about the factors you must consider before choosing the best MMP for you.
Customer stories
Boosting mobile live sports viewership by testing custom web Smart Banners
Find out how FOX increased app installs and engagement by customizing AppsFlyer smart banners to highlight the most relevant content available.
Glossary
Push notifications
How do push notifications work and what are they used for? Read about the different types, benefits, performance metrics, best practices, and more.
Blog
Go with the user flow: how to master UX in 2023
What is a user flow? Learn how to create it, how a flow chart looks and read about real examples and the best practices you need to know.
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