Customer stories
Implementing AppsFlyer’s core attribution solution, customer experience (CX) & deep linking, led to huge improvements in campaign performance.
Blog
Focusing on app remarketing during times of recession is very important. Check our five best practices to ace your app remarketing strategy.
Glossary
Why do users become dormant, how do you identify them & how do you win them back? Learn all that plus what does dormant mean for your app?
Blog
Learn to analyze & track key performance indicators for apps: Performance app KPIs, engagement app KPIs, and acquisition & revenue app KPIs.
Customer stories
Find out how Queenly reduced CPI by 40% after eliminating performance blindspots with AppsFlyer measurement.
Customer stories
Learn how Future made smarter campaign and budgeting decisions using AppsFlyer measurement data.
Customer stories
Find out how Step, a banking app, achieved 50% more attributed SKAN conversions & saved time for their marketing team on campaign optimization.
Blog
With the current financial climate, and uncertainty of the advertising industry, the growing focus in 2023 will be increasing reliance on owned media.
Blog
Choosing the right mobile measurement partner is very important. Read about the factors you must consider before choosing the best MMP for you.
Customer stories
Find out how FOX increased app installs and engagement by customizing AppsFlyer smart banners to highlight the most relevant content available.