What are app KPIs and why are they important?

App KPIs (key performance indicators) measure critical aspects of your app's performance, letting you see if you're meeting your objectives and guiding improvements.

What are some essential acquisition and revenue KPIs?

Key acquisition KPIs include cost per install (CPI), return on ad spend (ROAS), purchase frequency, organic conversion rate (OCR), and lifetime value. These help you assess how effectively your app attracts and converts new users.

Why is load speed an important KPI for app performance?

Load speed impacts user experience directly. Apps that load slowly risk losing users, making this a crucial KPI to track and optimize for retention.

How does deep linking benefit app engagement?

Deep linking delivers users directly to specific in-app content, boosting conversion and retention rates by creating a more personalized and frictionless experience.

What is the difference between monthly active users (MAU) and daily active users (DAU)?

MAU measures active users in a month, offering a broad view of retention, while DAU measures daily activity, indicating your app’s day-to-day stickiness.