Reports & guides
Read AppsFlyer’s complete guide for mobile measurement and marketing analytics for gaming apps. Learn about the challenges, KPI's and more.
Blog
Read AppsFlyer’s iOS expert analyzing the expected impact of the deprecation of GAID on Google’s privacy Sandbox.
Blog
Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.
Customer stories
Find out how Lucky Day efficiently scaled revenue and users for four different mobile games using AppsFlyer’s attribution and analytics solutions.
Glossary
What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.
Customer stories
Discover how Letyshops was able to generate a remarkable reach of almost 500 million users which resulted in a total of over 700,000 app installs.
Blog
Find out how you can turn CX into an investment that generates delighting experiences for your customers and business results for your team.
Use cases
This post will clarify why app customer experience is hitting its stride in shopping, and why the ROX proposition will continue to pay dividends.
Blog
What is mobile-first design, what are its principles and best practices, and how should you implement a mobile-first process? Find out in this post.