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Blog

How to measure Google app campaigns in 2023: What you need to know

The implications for targeting, measurement, and attribution have been significant for Google App Campaigns. Learn all you need to know in 2023.

Reports & guides

To help you unleash the monetization power of your app, we created this guide which will offer you the basics you need to get started.

Reports & guides

Read AppsFlyer’s complete guide for mobile measurement and marketing analytics for gaming apps. Learn about the challenges, KPI's and more.

Blog

Read AppsFlyer’s iOS expert analyzing the expected impact of the deprecation of GAID on Google’s privacy Sandbox.

Blog

Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.

Customer stories

Find out how Lucky Day efficiently scaled revenue and users for four different mobile games using AppsFlyer’s attribution and analytics solutions.

Glossary

What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.

Customer stories

Discover how Letyshops was able to generate a remarkable reach of almost 500 million users which resulted in a total of over 700,000 app installs.

Blog

Find out how you can turn CX into an investment that generates delighting experiences for your customers and business results for your team.

Use cases

This post will clarify why app customer experience is hitting its stride in shopping, and why the ROX proposition will continue to pay dividends.