Blog
Driving loyalty and lifetime value (LTV) in challenging economic conditions
Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
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243 results for "LTV"
Product news
Modeled data for revenue LTV D7 with ad revenue data
SSOT customers who monitor their ad revenue can now get a combined report of AppsFlyer and SKAN D7 revenue in the Overview dashboardAppsFlyer uses existing revenue data to model SKAN data, and then merges unique installs from both datasets to create a unified view.
Glossary
Predicted lifetime value (pLTV)
What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.
Customer stories
Scoring record high ARPU while improving LTV with AppsFlyer and CleverTap
Learn how MPL has dramatically increased the efficiency with which it onboarded its users, allowing it to focus on new growth initiatives.
Glossary
Lifetime value (LTV)
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.
Blog
Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
Blog
New data reveals: Owned media + deep linking reign supreme in 2025
New data reveals owned media and deep linking drive record growth. Discover how they boost engagement, retention, and revenue.
Blog
Understanding ad metrics: A guide for digital marketers
Dive into everything ad metrics. Which ad metrics to measure, with specific metrics for mobile ads alongside best practices and future trends.
Reports & guides
2025 App Marketer Survey
Discover how app marketers handle budgets, challenges, & user growth. Align your 2025 strategy with data-driven insights to stay ahead.
Glossary
Customer acquisition cost (CAC)
Learn all about customer acquisition cost (CAC), how to calculate CAC and compare to other metrics. Learn how to improve CAC and what is a good CAC.
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