Filter by

235 results for "LTV"

Glossary

App stickiness

What is app stickiness, how should you measure it, and how can you improve it? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

Cost per install (CPI)

What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

Monthly Active Users (MAU)

What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

Daily active users (DAU)

What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Background
Ready to start making good choices?