Glossary
What is app stickiness, how should you measure it, and how can you improve it? Read all about it in the AppsFlyer mobile marketing glossary.
Reports & guides
What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?
Reports & guides
What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?
Customer stories
Find out how by using AppsFlyer Protect360, Real11 was able to cut back investments in underperforming campaigns and fraudulent ad networks.
Blog
How should marketers map their conversion value schemes? To answer, we looked at data from our Conversion Studio and analyzed 600+ apps.
Customer stories
Dream11 looked for a platform that could attribute installs from multiple sources, platforms, app stores, and channels. Its choice was AppsFlyer.
Glossary
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Use cases
This blog discusses overcoming the challenges of adapting our original predictive analytics solution to solve SKAN's measurement issues.