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Blog

The great migration – Debunking the fear factor when looking to switch MMPs

MMP migration can be complex. To address concerns, we debunked popular fears & covered questions to ask your new MMP before getting started.

Glossary

What is TVOD? Learn about the reasons why to choose the transactional video on demand platform, and its differences from SVOD & AVOD.

Blog

Campaigns using app user segmentation can help you get better customer engagement, increase conversion, boost lifetime value & reduce churn.

Blog

Is your ASO strategy working? There are dozens of metrics & KPIs which are essential to track, but which are the most important? Read to find out.

Blog

Not getting enough value from your current MMP, or need a better platform to support your growing needs? Brace yourself before reading this blog.

Blog

Single source of truth dive: Average app has a 29% non-organic install attribution uplift, a 40% drop in eCPI & a 62% increase in marketing revenue.

Customer stories

AppsFlyer's ability to communicate with SKAN was and remains the main reason for StarBerry to use Predict - find out more inside.

Blog

SKAN 4.0 is here! Read and learn all the new options for both ad networks & app developers including new features and how to build your strategy.

Blog

In this blog post, we're going to look into the pros and cons of last click vs. impact measurement, and how you could make the most of both.

Blog

The impact of Apple’s SKAN cannot be overstated. Read and learn how to optimize SKAdNetwork campaigns on Meta, Google, TikTok & Snap.