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Blog

How to piece the measurement puzzle together

In this blog post, we're going to look into the pros and cons of last click vs. impact measurement, and how you could make the most of both.

Blog

The impact of Apple’s SKAN cannot be overstated. Read and learn how to optimize SKAdNetwork campaigns on Meta, Google, TikTok & Snap.

Blog

This post will provide you with the top-line insights you need to add playable ads to your digital marketing plans for 2023 and beyond.

Customer stories

Discover how Gismart managed to solve the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution with SSOT.

Blog

The fast-changing mobile privacy environment keeps evolving. Read the necessary steps on how to break your addiction to user-level data.

Reports & guides

Read our guide in order to cover everything you need to know about app marketing — from the fundamentals to practical expert tips and trends.

Reports & guides

Who needs to use an MMP solution? Read our MMP buying guide to learn about the current landscape and privacy status in the post-iOS14 era.

Blog

Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.

Reports & guides

Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.

Blog

Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.