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Reports & guides

Re-engagement in the era of privacy – the definitive guide

What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?

Customer stories

Find out how by using AppsFlyer Protect360, Real11 was able to cut back investments in underperforming campaigns and fraudulent ad networks.

Blog

How should marketers map their conversion value schemes? To answer, we looked at data from our Conversion Studio and analyzed 600+ apps.

Customer stories

Dream11 looked for a platform that could attribute installs from multiple sources, platforms, app stores, and channels. Its choice was AppsFlyer.

Glossary

What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.

Use cases

This blog discusses overcoming the challenges of adapting our original predictive analytics solution to solve SKAN's measurement issues.

Blog

In this blog, we'll dive into what predictive marketing is and how you can better leverage data to optimize campaigns in the privacy age.

Blog

Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.