Reports & guides
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.
Blog
Following iOS 14, how can you merge all of these siloed data sources into a single source of truth? We’re happy to say that we’ve got a solution.
Blog
ATT prompt opt-in rates are much higher than anticipated at 40%-50% across industries, while IDFA collection rates still lag far behind. Why is that?
Product news
Find out how Conversion Studio enables advertisers to easily maximize LTV measurement for post-install activity inside the SKAN framework.
Glossary
What is an active user, how should you measure it and what benefits does it offer? Read all about it in the AppsFlyer mobile marketing glossary.
Reports & guides
This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.
Customer stories
Find out how ALTBalaji improved its installs efficiency while cutting app campaign costs by 6% following AppsFlyer migration.
Blog
In this post we'll walk you through the what, why, and how of mobile app UX, and give you a robust set of best practices for your own app UX.
Reports & guides
In this guide, we’ll uncover a world of insights from Apple's SKAdNetwork to help advertisers navigate this largely uncharted territory.
Blog
When marketing and product teams see the full picture, they can make the right choices. Here are 5 tips on how to get it right.