Blog
How lightweight hyper casual games became the heavyweights of mobile gaming
In this blog, we’ll discuss the key characteristics and various game mechanics, as well as global trends, monetization methods, and best practices.
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243 results for "LTV"
Reports & guides
In-app advertising done right – the complete guide
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
Blog
Mobile marketers and taxi drivers: More similar than you’d think
How can you deliver amazing customer experiences to delight the users, keep them engaged, and ensure that they come back for more?
Blog
Welcome to the new normal: Black Friday 2021 on track to be the biggest ever for mobile apps
Despite the challenges marketers are facing with, the stage has been set for another record-breaking Black Friday, as we’ll demonstrate in this blog.
Reports & guides
App engagement and user retention: The definitive guide
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.
Blog
Attribution in iOS 14+: From silos to a single source of truth
Following iOS 14, how can you merge all of these siloed data sources into a single source of truth? We’re happy to say that we’ve got a solution.
Blog
Mind the gap – bridging the divide between high ATT opt-in and low IDFA collection rates
ATT prompt opt-in rates are much higher than anticipated at 40%-50% across industries, while IDFA collection rates still lag far behind. Why is that?
Product news
Conversion Studio: Fine-tune SKAN post-install measurement with the ultimate conversion value mapping tool
Find out how Conversion Studio enables advertisers to easily maximize LTV measurement for post-install activity inside the SKAN framework.
Glossary
Active user
What is an active user, how should you measure it and what benefits does it offer? Read all about it in the AppsFlyer mobile marketing glossary.
Reports & guides
Get ready to ROX: How to nail Return on Experience & create CX-fueled market leadership
This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.
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