Blog
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.
Blog
If you are looking to increase your mobile app customer base in India, follow these 5 market-specific user acquisition trends.
Blog
Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.
Blog
Many UA managers know about the benefits of predictive analytics, but this privilege is only available to a lucky few. However, this can change.
Blog
Machine learning is a commonly used buzzword, but what does it really mean with regard to digital marketing? We got the answers.
Reports & guides
Learn how data-driven marketers can take their data skills to the next level by using predictive modeling to gain that coveted competitive edge.
Reports & guides
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
Reports & guides
Looking for new users? We've gathered the best industry insights in our brand new, in-depth user acquisition guide for apps - take a look here.
Reports & guides
This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.
Reports & guides
Take a deep-dive into the key ingredients of mobile attribution and marketing analytics as it applies specifically to gaming apps.