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Customer stories

Maximizing affiliate offerings and boosting ROAS with AppsFlyer

Find out how accurate, unbiased attribution data provided by AppsFlyer illuminated the most engaging and valuable events in Steady’s user journey.

Customer stories

Learn how Brainium's ability to test and optimize creatives helped to decrease their CPIs and increase customer lifetime value.

Customer stories

Find out how Rapido ensured that the right users were remarketed to at the right time without conflicting or overlapping messages.

Blog

An advertiser’s remarketing database is perhaps the most prized possession, and unfortunately a target for fraudulent activities.

Blog

Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.

Blog

If you are looking to increase your mobile app customer base in India, follow these 5 market-specific user acquisition trends.

Blog

Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.

Blog

Many UA managers know about the benefits of predictive analytics, but this privilege is only available to a lucky few. However, this can change.

Blog

Machine learning is a commonly used buzzword, but what does it really mean with regard to digital marketing? We got the answers.

Reports & guides

Learn how data-driven marketers can take their data skills to the next level by using predictive modeling to gain that coveted competitive edge.