Blog
Inside SKAN: Data & learnings from Apple’s SKAdNetwork
In this guide, we’ll uncover a world of insights from Apple's SKAdNetwork to help advertisers navigate this largely uncharted territory.
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270 results for "LTV"
Blog
Marketing and product analytics: Why use a flashlight when you can turn on the lights?
When marketing and product teams see the full picture, they can make the right choices. Here are 5 tips on how to get it right.
Glossary
Re-engagement
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Blog
Why contextual targeting in mobile is making a comeback in the privacy age
Learn how rich data about users viewing environment can enhance your creative and targeting capabilities to drive your app performance at scale.
Customer stories
Cutting customer acquisition costs by 30%
Learn how by allocating funds towards better-performing platforms, Dineout was able to cut customer acquisition costs by 30%.
Glossary
SKAdNetwork (SKAN)
What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.
Customer stories
Boosting return on app spend by 10% with AppsFlyer and Affle
Find out how Gradeup teamed up with Affle and AppsFlyer to optimize its UA campaigns, increase in-app engagement and ultimately boost ROAS.
Customer stories
Raw attribution data illuminates a UA North Star to success
Find out how Slickdealst has harnessed the strengths of AppsFlyer to grow its mobile app into a primary sales and engagement engine.
Blog
Mobile measurement & marketing analytics for Shopping apps – The complete guide
Blog
Predictive marketing in the age of user privacy
What if you could expose campaigns to a larger sample group and gain instant insight into their potential value? Predictive analytics lets you do that.
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