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Blog

Attribution in iOS 14+: From silos to a single source of truth

Following iOS 14, how can you merge all of these siloed data sources into a single source of truth? We’re happy to say that we’ve got a solution.

Blog

ATT prompt opt-in rates are much higher than anticipated at 40%-50% across industries, while IDFA collection rates still lag far behind. Why is that?

Glossary

What is an active user, how should you measure it and what benefits does it offer? Read all about it in the AppsFlyer mobile marketing glossary.

Blog

This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.

Reports & guides

This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.

Customer stories

Find out how ALTBalaji improved its installs efficiency while cutting app campaign costs by 6% following AppsFlyer migration.

Blog

In this post we'll walk you through the what, why, and how of mobile app UX, and give you a robust set of best practices for your own app UX.

Blog

In this guide, we’ll uncover a world of insights from Apple's SKAdNetwork to help advertisers navigate this largely uncharted territory.

Reports & guides

In this guide, we’ll uncover a world of insights from Apple's SKAdNetwork to help advertisers navigate this largely uncharted territory.

Blog

When marketing and product teams see the full picture, they can make the right choices. Here are 5 tips on how to get it right.