Reports & guides
Lifetime value: The cornerstone of app marketing
Based on $2.4 Billion in revenue, the study provides app marketers with multiple LTV-related benchmarks for key verticals across key markets.
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245 results for "LTV"
Blog
Everything marketers need to know about incrementality testing
This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.
Glossary
Purchase fraud
What is purchase fraud, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
User acquisition (UA)
What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.
Glossary
Cost per action (CPA)
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.
Glossary
Cross-device
What is cross-device user behavior, and what challenges can it solve for marketers? Learn all you need to know in our mobile marketing glossary.
Glossary
Identifier for advertisers (IDFA)
Learn about the identifier for advertisers that Apple assigns to every iOS device: How it works, recent updates, and the future of a post-IDFA world.
Glossary
Mobile measurement partner (MMP)
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.
Glossary
Organic install
What are organic installs, and why are they important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
CPA fraud
What is CPA fraud, and how can you protect yourself from this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
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