Blog
Here are the most critical metrics and KPIs you should measure as an app marketer to keep your Gaming app engaging and profitable.
Blog
Many businesses are struggling with the economic uncertainty of the times. But what's happening with mobile marketing? Hear from the experts.
Customer stories
See how Letgo uses AppsFlyer deep linking tech to optimize and personalize owned media campaigns and support positive user experiences.
Blog
A forecast showing how much money gaming apps will invest in user acquisition by region across North America, APAC, LATAM, and EMEA.
Use cases
Find out what AppsFlyer is doing to tackle the need for data standardization and a single vendor solution for attribution and cost reporting.
Blog
Cost per action (CPA) campaigns were believed to produce higher-quality users compared to CPI campaigns... this couldn’t be further from the truth.
Blog
our industry-first report explores 320B+ in-app events from over 12K apps, offering app marketers vertical-specific benchmarks of various KPIs.
Blog
The APAC is a massive opportunity for app marketers, but many don't know how best to operate in it. Here are the insider tips you need to get it right.
Blog
Media source diversification is important but difficult for marketers of all UA scales. Here is the breakdown of how many sources you need.
Customer stories
Discover how by using AppsFlyer, beauty brand Nykaa built smart, dynamic and targeted audience segments and increased retention rate by 55%.