Customer stories
Boosting Apple Search Ads performance with AppsFlyer
See how remarketing to dormant users via Apple Search Ads with AppsFlyer led to a 39% higher ROI than comparable new users for Rosetta Stone.
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243 results for "LTV"
Blog
Who should own the conversion value in SKAdNetwork?
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
Customer stories
From small beginnings to 100M+ users: Scaling UA with AppsFlyer
From humble beginnings to hundreds of millions of users - read up on how the AppsFlyer platform and support team helped Kolibri Games soar.
Customer stories
Increasing in-app usage and proving incremental lift with AppsFlyer
See how AppsFlyer Incrementality solution enables Kabam to analyze lift in in-app purchases and increase its retention rate by 4X.
Blog
17 KPIs Gaming app marketers should measure
Here are the most critical metrics and KPIs you should measure as an app marketer to keep your Gaming app engaging and profitable.
Blog
App marketing in times of uncertainty – the experts’ take
Many businesses are struggling with the economic uncertainty of the times. But what's happening with mobile marketing? Hear from the experts.
Customer stories
Streamlining user journeys and boosting user acquisition
See how Letgo uses AppsFlyer deep linking tech to optimize and personalize owned media campaigns and support positive user experiences.
Blog
Gaming apps to spend $48.5 billion on user acquisition by 2022
A forecast showing how much money gaming apps will invest in user acquisition by region across North America, APAC, LATAM, and EMEA.
Use cases
AppsFlyer cost reporting solution: Solving one of the biggest digital marketing problems
Find out what AppsFlyer is doing to tackle the need for data standardization and a single vendor solution for attribution and cost reporting.
Blog
Why CPA campaigns don’t protect you from fraud
Cost per action (CPA) campaigns were believed to produce higher-quality users compared to CPI campaigns... this couldn’t be further from the truth.
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