Use cases
AppsFlyer cost reporting solution: Solving one of the biggest digital marketing problems
Find out what AppsFlyer is doing to tackle the need for data standardization and a single vendor solution for attribution and cost reporting.
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235 results for "LTV"
Blog
Why CPA campaigns don’t protect you from fraud
Cost per action (CPA) campaigns were believed to produce higher-quality users compared to CPI campaigns... this couldn’t be further from the truth.
Blog
How many in-app events generate the best performance?
our industry-first report explores 320B+ in-app events from over 12K apps, offering app marketers vertical-specific benchmarks of various KPIs.
Blog
App promotion in APAC – everything you need to know
The APAC is a massive opportunity for app marketers, but many don't know how best to operate in it. Here are the insider tips you need to get it right.
Blog
Choosing your mobile media sources: How many are enough?
Media source diversification is important but difficult for marketers of all UA scales. Here is the breakdown of how many sources you need.
Customer stories
Leveraging Audiences to boost ROI and optimize acquisition strategy
Discover how by using AppsFlyer, beauty brand Nykaa built smart, dynamic and targeted audience segments and increased retention rate by 55%.
Use cases
OTT media buying and test strategies
Learn how to scale your CTV strategy with our beginner's guide to OTT media buying, covering media sources, ad formats, targeting, and more.
Reports & guides
Getting started with mobile attribution in the age of privacy: The complete guide
A complete guide to mobile measurement, analytics, and fraud post iOS 14: Learn how new privacy rules affect mobile marketers and attribution
Customer stories
Boosting web-to-app conversions while cutting costs and eliminating fraud
Find out how by implementing AppsFlyer solutions, Tata CLiQ was able to achieve greater productivity with lower costs.
Customer stories
Leveraging deep links to build a persistent web-to-app profile
Apartment List knew they had to create a beautiful, synchronized cross-device experience. The solution? AppsFlyer universal deep linking platform.
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