Blog
How many in-app events generate the best performance?
our industry-first report explores 320B+ in-app events from over 12K apps, offering app marketers vertical-specific benchmarks of various KPIs.
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243 results for "LTV"
Blog
App promotion in APAC – everything you need to know
The APAC is a massive opportunity for app marketers, but many don't know how best to operate in it. Here are the insider tips you need to get it right.
Blog
Choosing your mobile media sources: How many are enough?
Media source diversification is important but difficult for marketers of all UA scales. Here is the breakdown of how many sources you need.
Customer stories
Leveraging Audiences to boost ROI and optimize acquisition strategy
Discover how by using AppsFlyer, beauty brand Nykaa built smart, dynamic and targeted audience segments and increased retention rate by 55%.
Use cases
OTT media buying and test strategies
Learn how to scale your CTV strategy with our beginner's guide to OTT media buying, covering media sources, ad formats, targeting, and more.
Reports & guides
Getting started with mobile attribution in the age of privacy: The complete guide
A complete guide to mobile measurement, analytics, and fraud post iOS 14: Learn how new privacy rules affect mobile marketers and attribution
Customer stories
Boosting web-to-app conversions while cutting costs and eliminating fraud
Find out how by implementing AppsFlyer solutions, Tata CLiQ was able to achieve greater productivity with lower costs.
Customer stories
Leveraging deep links to build a persistent web-to-app profile
Apartment List knew they had to create a beautiful, synchronized cross-device experience. The solution? AppsFlyer universal deep linking platform.
Blog
How to choose the right attribution platform the first time around
Attribution data should drive every marketing decision. Do you know which 5 elements are critical to attribution platform success?
Use cases
Integrating AppsFlyer and Amazon Fire TV for advanced attribution
Learn about AppsFlyer integration with Amazon Fire TV for advanced reporting options, including in-app event measurement and custom audiences.
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