Customer stories
Amobear boosts ROAS by 50% with AppsFlyer and TikTok
Learn how Amobear increased ROAS by 50% using ROI360 and the Advanced SRN integration with TikTok
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Reports & guides
The State of App Monetization – 2024 Edition
In AppsFlyer's first app monetization report uncover key trends and best practices for generating app revenue across verticals in the hybrid era.
Blog
Tackling the challenge of fragmented data in subscription app marketing
Gain a greater understanding into the challenge of fragmented data in subscription app marketing and uncover strategies to help overcome them.
Blog
Everything you need to know about mobile app analytics
Mobile app analytics provides information about your app's performance on multiple levels. Read about the different tools, KPIs, and best practices.
Blog
Everything you need to know to create high-converting app install campaigns
Learn how to create effective app install campaigns. Dive into best practices how to launch winning campaigns on Google, Meta, Facebook, and X.
Blog
Everything you need to know about commerce media
Check out our comprehensive guide to commerce media. Find out how it works, why it's important, future trends, and how it differs from retail media.
Product news
Complete iOS measurement now available for Meta
Blog
Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer
Learn why AppsFlyer and Meta have partnered to deliver a complete, unified, and privacy-first measurement solution for Meta app campaigns on iOS.
Reports & guides
The marketer’s guide to first-party data
Here's everything you need to know about first-party data. Why it's important, how to collect it, keep it clean, and use it safely in the age of privacy.
Blog
Mobile game marketing: Essential strategies made simple
Dive into the world of mobile game marketing. Learn about the different types of game marketing, best practices and KPIs to measure.
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