Blog
Gaming analytics: Why the numbers matter
Deep dive into gaming analytics for mobile marketers. Why it's important, navigate challenges, understand which KPIs to measure, and the impact of AI.
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Customer stories
Exceeding ROI by 55% by optimizing for high-value users and in-app conversions
Learn how Casas Bahia increased ROI by 55% by optimizing for high-value users and in-app conversions using AppsFlyer's measurement suite.
Customer stories
Driving 7X ROI with a powerful remarketing strategy
Learn how Burger King Brazil 7X their ROI and lowered CPA by 20% using smart audience segmentation for a focused remarketing strategy.
Blog
Top 5 data trends of 2023 and what’s in store for 2024
Check out the top 5 data trends in 2023 for app marketers. Position your app for success in 2024 by harnessing the latest trends and emerging technologies.
Glossary
Average order value (AOV)
Understand AOV and why it's important for sustainable growth. Learn how to increase customer spend, enhance product bundles, and improve profitability.
Reports & guides
Attention Retention! 2023 app retention benchmarks report
Attention Retention! Daily retention rates drop by 12% in 2023. Read more to uncover trends, insights, and best practices to improve retention rates.
Blog
SSOT: A one-stop shop for bridging iOS data gaps
Unlock the full potential of your data with SSOT. Say goodbye to information silos and hello to a one-stop shop for comprehensive data management on iOS.
Blog
Automate or stagnate: your mobile marketing automation guide
Unlock the world mobile marketing automation. Stay ahead of the curve and elevate your campaigns to new heights with expert insights and practical tips.
Glossary
Churn rate
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.
Reports & guides
The definitive guide to marketing attribution: giving credit where credit’s due
Gain insights, strategies, and best practices on how to effectively measure marketing attribution. Learn about different models on how to assign credit.
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