Glossary
Return on ad spend (ROAS)
What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know inside.
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245 results for "LTV"
Reports & guides
How to deliver a winning creative strategy
Master the art of how to deliver a winning creative strategy including, which KPIs to measure, best practices, winning examples and the impact of AI.
Blog
Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st party data
Discover the importance of having an unbiased partner in 2024 to navigate the ever-changing world of privacy in mobile marketing.
Blog
How insights aid commerce media growth
Explore the potential of commerce media. Why and how a combined measurement and DCP solution can help RMNs attract greater ad budgets.
Product news
Leverage AI to generate insights within Data Clean Room
Blog
Mastering mobile game monetization: Strategies for success
Learn all about mobile game monetization from the different models to what KPIs to measure, and how to increase your monetization efforts.
Blog
Unlocking complete measurement on iOS: TikTok and AppsFlyer’s Advanced SRN integration
Learn about AppsFlyer and TikTok's advanced SRN integration enabling complete measurement on iOS while preserving user privacy.
Blog
How to find creative winners and use AI to maximize their value
Unlock the secrets to identifying and maximizing the potential of creative winners. Learn how to unleash their full potential with the power of AI
Product news
Unlock the winning creative formula with AppsFlyer’s Creative Optimization solution
Discover the secret to success in creative marketing with AppsFlyer's Creative Optimization solution. Boost your campaigns by unlocking winning formulas.
Blog
Gaming analytics: Why the numbers matter
Deep dive into gaming analytics for mobile marketers. Why it's important, navigate challenges, understand which KPIs to measure, and the impact of AI.
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