Blog
SKAN 4.0: Industry perspectives
To discuss the latest changes & how to utilize the new capabilities, we chatted with our partners at Liftoff, Google & Snap about all things SKAN 4.0.
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243 results for "LTV"
Blog
CTV vs. OTT advertising: what you need to know
The history, their meanings, and most importantly, their unique role in the digital advertising ecosystem. Connected TV & Over-the-top explained.
Blog
Android Privacy Sandbox is coming: What should marketers do next?
We outlined primary changes that Android's Privacy Sandbox will bring. Read how marketers can prepare for shifts in measurement & remarketing.
Blog
How to get more for less: Nailing app remarketing during times of a recession
Focusing on app remarketing during times of recession is very important. Check our five best practices to ace your app remarketing strategy.
Blog
FOMO-inducing facts that should sway your CMO to go all in on app marketing
A well-planned app marketing strategy is super important, but do others think the same? Read how to sway your CMO to go all in on app marketing.
Glossary
Programmatic TV
Learn all you need to know about Programmatic TV including benefits & disadvantages, differences from addressable TV, and what the future holds.
Product news
Single Source of Truth: D7 revenue metric
Novedades de productos | AppsFlyerLTV Modeling uses existing AppsFlyer revenue data to model D7 revenue for SKAN, and merges unique installs from both datasets to create a unified view.
Blog
The essential KPIs for apps and how to track them
Learn to analyze & track key performance indicators for apps: Performance app KPIs, engagement app KPIs, and acquisition & revenue app KPIs.
Reports & guides
Driving ROI through a storm: 2023 app trends & C-level predictions
This report offers powerful insights from some of the top leaders in mobile marketing, as well as data about the most sweeping trends.
Glossary
Retention rate
Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.
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