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Glossary

TVOD (Transactional video on demand)

What is TVOD? Learn about the reasons why to choose the transactional video on demand platform, and its differences from SVOD & AVOD.

Blog

Campaigns using app user segmentation can help you get better customer engagement, increase conversion, boost lifetime value & reduce churn.

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Is your ASO strategy working? There are dozens of metrics & KPIs which are essential to track, but which are the most important? Read to find out.

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Not getting enough value from your current MMP, or need a better platform to support your growing needs? Brace yourself before reading this blog.

Blog

Single source of truth dive: Average app has a 29% non-organic install attribution uplift, a 40% drop in eCPI & a 62% increase in marketing revenue.

Customer stories

AppsFlyer's ability to communicate with SKAN was and remains the main reason for StarBerry to use Predict - find out more inside.

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SKAN 4.0 is here! Read and learn all the new options for both ad networks & app developers including new features and how to build your strategy.

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In this blog post, we're going to look into the pros and cons of last click vs. impact measurement, and how you could make the most of both.

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The impact of Apple’s SKAN cannot be overstated. Read and learn how to optimize SKAdNetwork campaigns on Meta, Google, TikTok & Snap.

Blog

This post will provide you with the top-line insights you need to add playable ads to your digital marketing plans for 2023 and beyond.