Blog
In this blog post, we will demystify the challenges of measuring in-app purchases, why it’s crucial to get it right, and what’s holding it back.
Blog
Deep dive into gaming analytics for mobile marketers. Why it's important, navigate challenges, understand which KPIs to measure, and the impact of AI.
Blog
AppsFlyer CEO, Oren Kaniel, discusses the challenges, opportunities, and achievements of 2023, and takes a look ahead to what's coming in 2024.
Glossary
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
Customer stories
Explore how Indian live game-streaming and eSports platform scaled UA, boosted engagement, and beat fraud with AppsFlyer
Blog
In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut
Glossary
What is CPC, how to calculate it and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Customer stories
The Vietnamese company faced challenges with accurate attribution. Using AppsFlyer's solutions resulted in increased conversions & retention rates.
Customer stories
The gaming company experienced low engagement & hindered revenue growth. Adopting AppsFlyer solutions led to increases in installs & revenue.
Glossary
Learn everything you need to know about connected TV including the difference from OTT, the benefits of CTV advertising, and common ad formats.