Glossary
Attribution modeling
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
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197 results for "Mobile fraud"
Customer stories
Achieving stability at scale: the approach of a live game streaming app
Explore how Indian live game-streaming and eSports platform scaled UA, boosted engagement, and beat fraud with AppsFlyer
Blog
Discipline before cuts: how to approach rough times methodically
In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut
Glossary
Cost per click (CPC)
What is CPC, how to calculate it and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Customer stories
How using advanced marketing increased retention by 5X
The Vietnamese company faced challenges with accurate attribution. Using AppsFlyer's solutions resulted in increased conversions & retention rates.
Customer stories
Driving app growth through personalized campaigns at scale
The gaming company experienced low engagement & hindered revenue growth. Adopting AppsFlyer solutions led to increases in installs & revenue.
Glossary
CTV (Connected TV)
Learn everything you need to know about connected TV including the difference from OTT, the benefits of CTV advertising, and common ad formats.
Glossary
Ad impression
Learn all you need to know about ad impressions: Their different types, how they work, key metrics, and how advertisers & publishers use them.
Blog
Easy as OTT: your complete guide to over-the-top advertising
Easy as OTT: Learn how over-the-top advertising works, and read about the different platforms, ad formats, what are the costs, and much more.
Blog
How predictive decision-making could save you up to $280k a month – data study
We've conducted a data study to identify the value advertisers can drive from making decisions based on predictive insights.
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