Glossary
Ad impression
Learn all you need to know about ad impressions: Their different types, how they work, key metrics, and how advertisers & publishers use them.
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Blog
Easy as OTT: your complete guide to over-the-top advertising
Easy as OTT: Learn how over-the-top advertising works, and read about the different platforms, ad formats, what are the costs, and much more.
Blog
How predictive decision-making could save you up to $280k a month – data study
We've conducted a data study to identify the value advertisers can drive from making decisions based on predictive insights.
Reports & guides
Deep linking 101: The why, what, and how
Deep linking doesn't have to be confusing! Find out all you need to know with this new, comprehensive deep linking guide.
Blog
CTV vs. OTT advertising: what you need to know
The history, their meanings, and most importantly, their unique role in the digital advertising ecosystem. Connected TV & Over-the-top explained.
Glossary
Programmatic TV
Learn all you need to know about Programmatic TV including benefits & disadvantages, differences from addressable TV, and what the future holds.
Glossary
Ads.txt
How does ads.txt work? Learn about its benefits, why it matters, how to create & implement it, and everything you must know on the latest update.
Glossary
OpenRTB
How does OpenRTB work? Read about the different versions & benefits, and learn how does it influence ad agencies, AdTech vendors, and brands.
Blog
20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality
In a privacy-driven & restricted data reality, we must think creatively about UA. Check our recommendations on how to get quality users to your app.
Glossary
Cost per mille (CPM)
What is CPM and why is it important? Read all about it in the AppsFlyer mobile marketing glossary.
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