Blog
Beyond product specs: 5 crucial factors to consider when buying an MMP
Choosing the right mobile measurement partner is very important. Read about the factors you must consider before choosing the best MMP for you.
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Blog
It’s not you, it’s your MMP: How to know it’s time to switch
Not getting enough value from your current MMP, or need a better platform to support your growing needs? Brace yourself before reading this blog.
Glossary
BVOD (Broadcaster Video on Demand)
What is a BVOD? Learn about the key broadcaster video on demand providers, popularity, benefits, and its difference from AVOD, SVOD & TVOD.
Reports & guides
All together now – Cohort analysis explained
What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.
Reports & guides
Get ready for the age of CTV domination: The complete guide to Connected TV
Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.
Customer stories
Consolidated reporting and better attribution cut CPI by 15% and hike conversions by 10%
Find out how AppsFlyer integration helped the Easypaisa team to reduce CPI by 15% and increase conversions by 10%.
Glossary
Programmatic guaranteed
How does programmatic guaranteed works? Learn about the benefits for publishers & advertisers and compare it vs PMP and vs preferred deals.
Glossary
Preferred Deals
How do preferred deals (aka programmatic non-guaranteed) work? Learn about benefits and disadvantages for publishers and advertisers.
Glossary
App-ads.txt
How does app-ads.txt work? Formally known as Authorized Digital Sellers for Mobile Apps, this is a tool for app developers and publishers.
Blog
Marketing ROI – How to measure your campaigns like a pro
This blog post will clarify everything you need to know about MROI - from its importance to the various ways of measuring it.
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