Reports & guides
Finding your true north: Measuring your app marketing’s true ROI
Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.
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191 results for "Mobile fraud"
Blog
How to measure Google app campaigns in 2023: What you need to know
The implications for targeting, measurement, and attribution have been significant for Google App Campaigns. Learn all you need to know in 2023.
Blog
Life is but a stream – The latest CTV trends and how they apply to you
Did you know that there are more SVOD (subscription video on demand) subscriptions in the US than there are people, with 340 million over-the-top (OTT) contracts and only 330 million US citizens?
Glossary
View-through attribution (VTA)
What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.
Glossary
Private marketplace (PMP)
What is a private marketplace (PMP) and how does it work? Learn everything you need to know about PMP in AppsFlyer mobile marketing glossary.
Blog
Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022
Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.
Reports & guides
The ever dynamic world of mCommerce – everything you need to know
With mobile adoption being at its highest rate ever, it’s unquestionable that all businesses will need to invest in mCommerce - Find out how to inside.
Glossary
Privacy Cloud Application (PCA)
What is a Privacy Cloud Application, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.
Customer stories
Expanding the UA funnel while lowering cost per install
Find out how by using AppsFlyer Xpend solution, Lokal App was able to scale quickly while reducing the cost per install, based on real-time insights.
Reports & guides
Deep linking 101: The why, what, and how of today’s most trending customer experience technology
Deep linking doesn't have to be confusing! Find out all you need to know with this new, comprehensive deep linking guide.
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