Glossary
Universal Links
Learn all about Universal Links, why they are important, how to implement and troubleshoot them as well as how to measure for success.
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232 results for "Mobile fraud"
Customer stories
Bridging the data gap with real-time, accurate ROI data
Learn how AppQuantum achieved a 20% increase in ROAS using real-time data for improved optimization and enhanced ROI measurement.
Blog
7 pitfalls to watch out for when measuring your in-app purchases
In this blog post, we will demystify the challenges of measuring in-app purchases, why it’s crucial to get it right, and what’s holding it back.
Blog
Gaming analytics: Why the numbers matter
Deep dive into gaming analytics for mobile marketers. Why it's important, navigate challenges, understand which KPIs to measure, and the impact of AI.
Blog
2023 – challenges, opportunities, achievements – and the road ahead
AppsFlyer CEO, Oren Kaniel, discusses the challenges, opportunities, and achievements of 2023, and takes a look ahead to what's coming in 2024.
Glossary
Attribution modeling
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
Customer stories
Achieving stability at scale: the approach of a live game streaming app
Explore how Indian live game-streaming and eSports platform scaled UA, boosted engagement, and beat fraud with AppsFlyer
Blog
Discipline before cuts: how to approach rough times methodically
In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut
Glossary
Cost per click (CPC)
What is CPC, how to calculate it and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Customer stories
How using advanced marketing increased retention by 5X
The Vietnamese company faced challenges with accurate attribution. Using AppsFlyer's solutions resulted in increased conversions & retention rates.
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