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Blog

Marketing and product analytics: Why use a flashlight when you can turn on the lights?

When marketing and product teams see the full picture, they can make the right choices. Here are 5 tips on how to get it right.

Glossary

What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.

Customer stories

Find out how Gradeup teamed up with Affle and AppsFlyer to optimize its UA campaigns, increase in-app engagement and ultimately boost ROAS.

Blog

Discover new ways to increase your ATT opt-in rates, and reap the rewards of greater quantities of user-level data and attribution.

Reports & guides

Apple App Clips are a significant milestone for the app industry, so we created a tutorial to help you create your first App Clip.

Reports & guides

See the 2021 trends and benchmarks for finance apps across top markets and sub-categories: banking, investment, lending, and services apps.

Blog

Marketing and product teams are often confused by the concepts of Universal Links, App Links, and their relation to deep linking; we're here to help.

Blog

Since the very beginning, privacy and security have been one of AppsFlyer’s core pillars. Aggregated Advanced Privacy framework will add to this.

Blog

Machine learning is a commonly used buzzword, but what does it really mean with regard to digital marketing? We got the answers.

Reports & guides

Find out about global fintech trends in apps and dive into 5 key markets in APAC: India, Indonesia, South Korea, Vietnam, and the Philippines.