Reports & guides
The 2019 state of app marketing in India
The steady rise of the Indian app market in 2019 has irrevocably altered the dynamics of the local ecosystem. Check out these exclusive insights!
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191 results for "Mobile fraud"
Blog
3 main challenges for apps entering China and how to overcome them
There are nearly 1 billion mobile users in China. Seize the opportunity to overcome challenges in reaching them with these insights.
Glossary
Click injection
What is click injection, and how can you protect yourself this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Click redirection
What is click redirection, and how can you protect yourself from this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Click to install time (CTIT)
What is CTIT, and why is this model important to your mobile traffic measurement? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Emulated devices
What are emulated devices, and how can they risk for your marketing budget? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Install validation
What is install validation, and why is it important to your app marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Limit ad tracking (LAT)
What is the limit ad tracking feature, and how can it be used maliciously? Learn all you need to know in our mobile marketing glossary.
Glossary
Receipt validation
What is receipt validation, and why is it a powerful tool in the fight against fraudulent revenue events? Find out in our mobile marketing glossary.
Glossary
User acquisition (UA)
What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.
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