Glossary
Preferred Deals
How do preferred deals (aka programmatic non-guaranteed) work? Learn about benefits and disadvantages for publishers and advertisers.
Filter by
214 results for "Mobile fraud"
Glossary
App-ads.txt
How does app-ads.txt work? Formally known as Authorized Digital Sellers for Mobile Apps, this is a tool for app developers and publishers.
Blog
Finding your true north: Measuring your app marketing’s true ROI
Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.
Blog
How to measure Google app campaigns in 2023: What you need to know
The implications for targeting, measurement, and attribution have been significant for Google App Campaigns. Learn all you need to know in 2023.
Blog
Re-engagement in the era of privacy – the definitive guide
What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?
Blog
Life is but a stream – The latest CTV trends and how they apply to you
Did you know that there are more SVOD (subscription video on demand) subscriptions in the US than there are people, with 340 million over-the-top (OTT) contracts and only 330 million US citizens?
Glossary
View-through attribution (VTA)
What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.
Glossary
Private marketplace (PMP)
What is a private marketplace (PMP) and how does it work? Learn everything you need to know about PMP in AppsFlyer mobile marketing glossary.
Blog
Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022
Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.
Blog
The ever dynamic world of mCommerce – everything you need to know
With mobile adoption being at its highest rate ever, it’s unquestionable that all businesses will need to invest in mCommerce - Find out how to inside.
Try searching for
