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All together now – Cohort analysis explained
What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.
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225 results for "Mobile fraud"
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Get ready for the age of CTV domination: The complete guide to Connected TV
Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.
Customer stories
Consolidated reporting and better attribution cut CPI by 15% and hike conversions by 10%
Find out how AppsFlyer integration helped the Easypaisa team to reduce CPI by 15% and increase conversions by 10%.
Glossary
Programmatic guaranteed
How does programmatic guaranteed works? Learn about the benefits for publishers & advertisers and compare it vs PMP and vs preferred deals.
Glossary
Preferred Deals
How do preferred deals (aka programmatic non-guaranteed) work? Learn about benefits and disadvantages for publishers and advertisers.
Glossary
App-ads.txt
How does app-ads.txt work? Formally known as Authorized Digital Sellers for Mobile Apps, this is a tool for app developers and publishers.
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Finding your true north: Measuring your app marketing’s true ROI
Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.
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How to measure Google app campaigns in 2023: What you need to know
The implications for targeting, measurement, and attribution have been significant for Google App Campaigns. Learn all you need to know in 2023.
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Re-engagement in the era of privacy – the definitive guide
What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?
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Life is but a stream – The latest CTV trends and how they apply to you
Did you know that there are more SVOD (subscription video on demand) subscriptions in the US than there are people, with 340 million over-the-top (OTT) contracts and only 330 million US citizens?
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