Glossary
What is ad stacking, and how does it relate to mobile fraud? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
What is a click farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
What is click flooding, how it works and how you can block it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
What is click hijacking, and how can you protect yourself from this? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.
Glossary
Learn about the identifier for advertisers that Apple assigns to every iOS device: How it works, recent updates, and the future of a post-IDFA world.
Glossary
What is install referrer, how does it work, and why is it important to attribution? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
What is SDK hacking (aka spoofing), how it works, and how can you identify it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
What is an ad exchange, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Use cases
During times of uncertainty, the constant of raw data in marketing helps app marketers optimize campaigns, save budget, and build future resilience.