Blog
Setting sights on remarketing fraud
An advertiser’s remarketing database is perhaps the most prized possession, and unfortunately a target for fraudulent activities.
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223 results for "Mobile fraud"
Blog
Immediate fraud risks within iOS 14 and SKAdNetwork
Learn how imitating potential fraudulent behavior can help construct a fraud manipulation path, to identify potential SKAdNetwork weaknesses.
Blog
Mobile attribution & marketing analytics for Finance app marketers – the complete guide
This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.
Glossary
Display fraud
What is display fraud, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Impression fraud
What is an impression fraud, and how can you protect yourself from this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
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Install fraud
What is install fraud, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Mobile malware
What is mobile malware, how does it work, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
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Purchase fraud
What is purchase fraud, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Mobile measurement partner (MMP)
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.
Glossary
Mobile attribution
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
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