Blog
On fighting fraud, Google Search, and machine learning
AppsFlyer CEO Oren Kaniel talks about the dangers of mobile ad fraud and what the key ingredients are to effective protection.
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197 results for "Mobile fraud"
Reports & guides
You don’t know what you don’t know – The true cost of data inaccuracies
To help you fight off nasty old data inaccuracies, we’ve put together six of the most common and painful data inaccuracies you should be aware of.
Customer stories
Boosting conversion rate from remarketing by 68% with AppsFlyer’s Audiences and OneLink
Find out how FE Credit was able to finally centralize data into one place, and improve the user experience on paid and media channels.
Blog
Welcome to the metrics – Everything you need to know about app marketing metrics
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.
Reports & guides
Getting started with user acquisition for apps: The complete guide
Looking for new users? We've gathered the best industry insights in our brand new, in-depth user acquisition guide for apps - take a look here.
Glossary
Device farm
What is a device farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Install hijacking
What is install hijacking, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Phone farms
What is a phone farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Blacklist
What are mobile fraud blacklists, and how using them can affect your marketing efforts? Learn more in AppsFlyer mobile marketing glossary.
Glossary
Bots
What are mobile fraud bots, how do they work, and how can you block them? Learn more in our mobile marketing glossary.
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