Reports & guides
Who needs to use an MMP solution? Read our MMP buying guide to learn about the current landscape and privacy status in the post-iOS14 era.
Reports & guides
To help you fight off nasty old data inaccuracies, we’ve put together six of the most common and painful data inaccuracies you should be aware of.
Customer stories
Find out how FE Credit was able to finally centralize data into one place, and improve the user experience on paid and media channels.
Blog
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.
Reports & guides
Looking for new users? We've gathered the best industry insights in our brand new, in-depth user acquisition guide for apps - take a look here.
Glossary
What is a device farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
What is install hijacking, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
What is a phone farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
What are mobile fraud blacklists, and how using them can affect your marketing efforts? Learn more in AppsFlyer mobile marketing glossary.
Glossary
What are mobile fraud bots, how do they work, and how can you block them? Learn more in our mobile marketing glossary.