Glossary
Duplicate IP
What are duplicate IPs, and how are they relevant when it comes to mobile ad fraud? Read all about it in the AppsFlyer mobile marketing glossary.
Filter by
191 results for "Mobile fraud"
Customer stories
Diversifying user acquisition channel strategy with confidence
AppsFlyer Protect360 anti-fraud suite blocked 30% of PSafe's mobile installs as fraudulent, contributing to 43% in budget savings and a 141% boost in ROI.
Use cases
4 new ways to boost your efficiency and impact with Master API
Here are four ways mobile marketers, analysts, and executives are using Master API to improve their agility, insight and impact.
Blog
With great power comes great responsibility
Research indicates AppsFlyer's market leadership position, and our clients are the foundation of everything we do as a company.
Reports & guides
The State of App Marketing in India 2024
Blog
Cross-channel marketing in 2024: Perfecting the channel mix formula
Dive into the strategy of cross-channel marketing and how to figure out the right mix for your business, including how to garner organizational buy-in.
Blog
WWDC24 and AdAttributionKit: Keep calm and SKAN on
Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.
Glossary
Viewability
Learn all you need to know about viewability, why it's important for your ad campaigns, how to measure it and how to improve your viewability score.
Glossary
Universal Links
Learn all about Universal Links, why they are important, how to implement and troubleshoot them as well as how to measure for success.
Customer stories
Bridging the data gap with real-time, accurate ROI data
Learn how AppQuantum achieved a 20% increase in ROAS using real-time data for improved optimization and enhanced ROI measurement.
People also search for:
