Glossary
Duplicate IP
What are duplicate IPs, and how are they relevant when it comes to mobile ad fraud? Read all about it in the AppsFlyer mobile marketing glossary.
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197 results for "Mobile fraud"
Customer stories
Diversifying user acquisition channel strategy with confidence
AppsFlyer Protect360 anti-fraud suite blocked 30% of PSafe's mobile installs as fraudulent, contributing to 43% in budget savings and a 141% boost in ROI.
Use cases
4 new ways to boost your efficiency and impact with Master API
Here are four ways mobile marketers, analysts, and executives are using Master API to improve their agility, insight and impact.
Blog
With great power comes great responsibility
Research indicates AppsFlyer's market leadership position, and our clients are the foundation of everything we do as a company.
Blog
6 reasons why it’s time to upgrade your MMP
Uncover the top 6 reasons why marketers decide to switch their MMP, analyzed from thousands of customer reviews across multiple platforms.
Reports & guides
Boosting your user acquisition strategy with preload campaigns
Read this guide on preload campaigns, with insights and best practices from key partners. Delve into how they can elevate brand visibility and fuel growth.
Reports & guides
[Report] Ramadan in SEA & Pakistan from 2024
Reports & guides
The marketer’s guide to buying an MMP
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.
Reports & guides
The State of Marketing in Asia
Glossary
Ad click
Learn about the importance of ad clicks and how it differs from click thru rate? Read about best practices for avoiding fraud and improving your ad click rate.
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