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Reports & guides

Personal data, privacy and smartphones: The cautious consumer

AppsFlyer and MMA Global have partnered on a follow-up survey of consumers on their views around Apple’s upcoming opt-in requirement.

Blog

Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.

Blog

Following a very intense year, our CEO, Oren Kaniel, reshares our missions and reemphasizes our commitment.

Blog

In this blog post, you will learn more about why advertisers are becoming increasingly interested in web-to-app journeys.

Blog

Machine learning is a commonly used buzzword, but what does it really mean with regard to digital marketing? We got the answers.

Reports & guides

Learn how data-driven marketers can take their data skills to the next level by using predictive modeling to gain that coveted competitive edge.

Reports & guides

This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.

Reports & guides

To make the most of your shopping app’s potential, dive deep into our advanced guide that covers key shopping-specific areas.

Blog

This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.

Blog

2020 gave us the opportunity to practice one of the most important lessons in life and in business - mastering change. Find out more inside.