Reports & guides
Dive into the trends, benchmarks and expert tips for the upcoming Indian festive season of 2024. Uncover tips for maximizing post-Diwali engagement.
Glossary
Dive into the technicalities of Apple Privacy Manifest and understand why it's important, the main features, and how to implement it.
Reports & guides
In AppsFlyer's first app monetization report uncover key trends and best practices for generating app revenue across verticals in the hybrid era.
Blog
Learn the lessons from the data of 2023 and apply it to your Black Friday campaigns of 2024 for user acquisition and remarketing success.
Blog
Examine the similarities and differences between SKAN and Privacy Sandbox including reporting, data granularity, bit-based attribution, and more.
Blog
Understand what events led to changes in the data reality, the impact of signal loss on marketing and best practices for overcoming these challenges.
Blog
Dive into the strategy of cross-channel marketing and how to figure out the right mix for your business, including how to garner organizational buy-in.
Blog
Everything you need to know about dynamic creative optimization including how it works, benefits, best practices and future trends to watch out for.
Reports & guides
Explore top and bottom-performing app markets, UA and remarketing campaign standings, and exclusive growth opportunities by country