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2025 App Marketer Survey
Discover how app marketers handle budgets, challenges, & user growth. Align your 2025 strategy with data-driven insights to stay ahead.
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208 results for "iOS 14"
Reports & guides
[Report] The State of App Monetization – 2024 Edition
In AppsFlyer's first app monetization report uncover key trends and best practices for generating app revenue across verticals in the hybrid era.
Glossary
Apple Privacy Manifest
Dive into the technicalities of Apple Privacy Manifest and understand why it's important, the main features, and how to implement it.
Blog
Black Friday’s global rise: strategies for mobile app success in 2024
Learn the lessons from the data of 2023 and apply it to your Black Friday campaigns of 2024 for user acquisition and remarketing success.
Blog
SKAN vs. Sandbox: what advertisers need to know
Examine the similarities and differences between SKAN and Privacy Sandbox including reporting, data granularity, bit-based attribution, and more.
Blog
How to overcome signal loss by building a new data reality
Understand what events led to changes in the data reality, the impact of signal loss on marketing and best practices for overcoming these challenges.
Blog
Cross-channel marketing in 2024: Perfecting the channel mix formula
Dive into the strategy of cross-channel marketing and how to figure out the right mix for your business, including how to garner organizational buy-in.
Blog
A comprehensive guide to dynamic creative optimization in 2024
Everything you need to know about dynamic creative optimization including how it works, benefits, best practices and future trends to watch out for.
Reports & guides
The AppsFlyer Performance Index: 2024 Country Edition
Explore top and bottom-performing app markets, UA and remarketing campaign standings, and exclusive growth opportunities by country
Glossary
Return on ad spend (ROAS)
What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know inside.
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