Reports & guides
Deep linking 101: The why, what, and how
Deep linking doesn't have to be confusing! Find out all you need to know with this new, comprehensive deep linking guide.
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207 results for "iOS 14"
Customer stories
Boosting SKAN campaign ROAS by 30% with predictive analytics
App studio, Holy Water, overcame measurement issues by using AppsFlyer predictive analytics solution & improved SKAN campaign ROAS by 30%.
Blog
App promotion 101: Proven ways to promote your mobile app
Looking for the most effective ways to promote your app? Read some of the best marketing tactics you should try that will take you to the next level.
Reports & guides
Driving ROI through a storm: 2023 app trends & C-level predictions
This report offers powerful insights from some of the top leaders in mobile marketing, as well as data about the most sweeping trends.
Glossary
Retention rate
Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.
Blog
How to improve your app ratings and reviews to 89% conversions organically
App ratings and reviews are a critical part of an effective ASO strategy. Read our tips for improving them, and understand their importance.
Blog
Six essential skills every UA team lead needs
Learn what skills you need to learn in order to improve your chances to be hired as a UA team lead, plus tips on how to build a user acquisition team.
Glossary
PVOD (Premium video on demand)
What is PVOD? Learn about the premium video on demand revenue, trends, advantages & disadvantages, and its differences from SVOD & TVOD.
Blog
Launching your app: 11 steps to success
Do you want your app to stand out? You have to master the art of optimizing your mobile app launch. Follow our steps to make this goal achievable.
Glossary
vMVPD (Virtual Multichannel Video Programming Distributor)
What is virtual multichannel video programming distributor? Learn about the rise of vMVPD platforms and about its advantages and disadvantages.
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