Reports & guides
App monetization guide: How to generate revenue from apps in 2022
In this guide, we’ll break down the different revenue streams, and explain how you can begin maximizing your app income today.
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Reports & guides
Deep linking 101: The why, what, and how of today’s most trending customer experience technology
Deep linking doesn't have to be confusing! Find out all you need to know with this new, comprehensive deep linking guide.
Glossary
Real-time bidding (RTB)
What is real-time bidding, how does it work, and what are its pros and cons? Find out everything you need to know in our mobile marketing glossary.
Blog
Everything you need to know about mobile app A/B testing
Mobile A/B testing isn't new - but it is fast becoming the new normal for app builders, designers, and marketers; find out why and how to use it.
Glossary
Cost per completed view (CPCV)
What is CPCV, how to calculate it, why should you use it, and how can you improve it? Find out everything you need to know inside.
Blog
Boarding the mobile bullet train – How to forge an invincible mobile-first strategy
In this blog, we’ll breeze through the basics of a mobile-first strategy, why marketers need to make friends with it, and some super practical tips.
Blog
All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)
Find out why a complete app onboarding experience can make the difference between apps with staying power versus those that end up trashed.
Glossary
Cost per install (CPI)
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
In-app purchase (IAP)
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.
Blog
Welcome to the metrics – Everything you need to know about app marketing metrics
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.
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