Blog
Did you know that there are more SVOD (subscription video on demand) subscriptions in the US than there are people, with 340 million over-the-top (OTT) contracts and only 330 million US citizens?
Glossary
What are instant apps and how do they work? Find out everything you need to know in the AppsFlyer mobile marketing glossary.
Blog
We’ve rounded up creative pre-prompts from 8 leading apps. Each example here exposes the strategies that keep users clicking the “allow” button.
Reports & guides
In this guide, we’ll break down the different revenue streams, and explain how you can begin maximizing your app income today.
Reports & guides
Deep linking doesn't have to be confusing! Find out all you need to know with this new, comprehensive deep linking guide.
Glossary
What is real-time bidding, how does it work, and what are its pros and cons? Find out everything you need to know in our mobile marketing glossary.
Blog
Mobile A/B testing isn't new - but it is fast becoming the new normal for app builders, designers, and marketers; find out why and how to use it.
Glossary
What is CPCV, how to calculate it, why should you use it, and how can you improve it? Find out everything you need to know inside.
Blog
In this blog, we’ll breeze through the basics of a mobile-first strategy, why marketers need to make friends with it, and some super practical tips.
Blog
Find out why a complete app onboarding experience can make the difference between apps with staying power versus those that end up trashed.
