Glossary
PVOD (Premium video on demand)
What is PVOD? Learn about the premium video on demand revenue, trends, advantages & disadvantages, and its differences from SVOD & TVOD.
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Blog
Launching your app: 11 steps to success
Do you want your app to stand out? You have to master the art of optimizing your mobile app launch. Follow our steps to make this goal achievable.
Glossary
vMVPD (Virtual Multichannel Video Programming Distributor)
What is virtual multichannel video programming distributor? Learn about the rise of vMVPD platforms and about its advantages and disadvantages.
Blog
SKAdNetwork 4.0 is out, let’s build your strategy
SKAN 4.0 is here! Read and learn all the new options for both ad networks & app developers including new features and how to build your strategy.
Blog
It’s time to play – What marketers need to know about playable ads in 2023
This post will provide you with the top-line insights you need to add playable ads to your digital marketing plans for 2023 and beyond.
Blog
Mobile advertising – everything you need to know (and forget) in 2023 and beyond
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.
Customer stories
Boosting conversions by +98%, saving time and increasing efficiency
Find out how video game developer Halfbrick was able to boost conversions by +98%, and increase efficiency by using Appsflyer’s dashboards.
Blog
Mobile measurement & marketing analytics for subscription apps – The complete guide
Read AppsFlyer's complete guide on mobile measurement and marketing analytics for subscription apps. Learn about challenges and best practices.
Blog
How to measure Google app campaigns in 2023: What you need to know
The implications for targeting, measurement, and attribution have been significant for Google App Campaigns. Learn all you need to know in 2023.
Blog
Show me the money! Your definitive guide to app conversions
To help you unleash the monetization power of your app, we created this guide which will offer you the basics you need to get started.
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