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Blog

Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer

Learn why AppsFlyer and Meta have partnered to deliver a complete, unified, and privacy-first measurement solution for Meta app campaigns on iOS.

Blog

Unlocking complete measurement on iOS: TikTok and AppsFlyer’s Advanced SRN integration

Learn about AppsFlyer and TikTok's advanced SRN integration enabling complete measurement on iOS while preserving user privacy.

Blog

SSOT: A one-stop shop for bridging iOS data gaps

Unlock the full potential of your data with SSOT. Say goodbye to information silos and hello to a one-stop shop for comprehensive data management on iOS.

Blog

Small but valuable: how to leverage 27% of iOS users with an IDFA

Analyzing nearly 1 billion iOS installs in Q1 of 2023 shows that 27% of users consent to share their identifier on both publisher & advertisers sides.

Blog

Use these 5 iOS 15 features to improve your ASO

Want to improve your app store optimization & search ranking? Read our iOS 15 ASO tips that will help customers find your app & drive downloads.

Reports & guides

The AppsFlyer Performance Index: Edition 14

The first complete index of the post-ATT era shows just how disruptive Apple’s privacy changes have been on the mobile media business

Blog

iOS, the winds of 2020, and the growing significance of the web

Find out how COVID-19 and Apple's iOS 14 announcement have led to renewed interest in mobile web as an app growth channel.

Blog

Navigating Firebase Dynamic Links alternatives: A Product Manager’s guide

Learn all about the alternative options to Firebase Dynamic Links as Product Managers and how AppsFlyer offers a comprehensive solution for deep linking.

Blog

Cut through the noise: Learn about Sandbox noise and simulate its impact on your reports

Dive into what Privacy Sandbox means for attribution APIs and explore what advertisers can expect from the reports it generates.

Reports & guides