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5 wrong assumptions advertisers have about SKAdNetwork
Here's a list of the most common misconceptions existing in the industry about SKAdNetwork, based on broad discussions we've conducted recently.
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207 results for "iOS 14"
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The data has spoken: Why Black Friday 2020 will be one for the record books
Data from Black Friday in 2019 as well as the pandmic-driven surge which surpassed it spell one thing: Black Friday 2020 will be bigger than ever.
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Was 2020 a game-changer for mobile gaming?
2020 was big for gaming apps. We analyzed 9 billion installs for some answers. Find out the latest gaming trends across the globe.
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Go-to-market strategy for your app in Africa
Here are 5 things you need to know before breaking into the complex, fragmented, and yet rapidly-growing African tech/app ecosystem.
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Why attribution is important for consumers
So how do consumers benefit from attribution? We can break this down into four key areas. Learn more inside.
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The future of the app store economy, in a privacy-centric world
As we've all recently learned, changes can be transformed into opportunities and spark innovation. Apple's latest announcement is no different.
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17 KPIs Gaming app marketers should measure
Here are the most critical metrics and KPIs you should measure as an app marketer to keep your Gaming app engaging and profitable.
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AppsFlyer tools to boost your productivity while working remotely
With AppsFlyer's productivity tools, you can access attribution and analytics data on-the-go and instantly share insights with your team!
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Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
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How hyper-casual apps are changing the way games monetize
In-app ad monetization is one of the most important Gaming revenues today, but where did it start? Learn more about its evolution.
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