Glossary
Mobile attribution
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
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222 results for "iOS 14"
Blog
Navigating Firebase Dynamic Links alternatives: A Product Manager’s guide
Discover why AppsFlyer OneLink is the most popular Firebase Dynamic Links alternative for growth teams.
Blog
Apple Search Ads finally joins the SKAN party! What you need to know
Apple Search Ads is finally joining SKAN. Discover what this means for your iOS campaigns and how to adjust your strategy for smarter attribution.
Blog
Redefining ATT opt-in measurement: Setting the standard for data accuracy
Explore AppsFlyer's methodology for accurate ATT opt-in measurement, setting the industry standard for data accuracy. Learn how a precise approach boosts marketing performance.
Reports & guides
The marketer’s guide to buying an MMP
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.
Blog
Cut through the noise: Learn about Sandbox noise and simulate its impact on your reports
Dive into what Privacy Sandbox means for attribution APIs and explore what advertisers can expect from the reports it generates.
Reports & guides
The State of App Marketing in India 2024
Reports & guides
It’s time to come clean – the complete data clean rooms guide
What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?
Reports & guides
The state of eCommerce app marketing
Read the State of eCommerce 2024 edition for the latest trends and insights into buying patterns and future predictions for retail media and AI.
Blog
Inside the Digital Markets Act and its implications for advertisers
Explore the implications of the Digital Markets Act. Delve into potential challenges and emerging opportunities across the advertising ecosystem.
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