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Customer stories

Single Source of Truth – A pathway to deduplicating installs and events between SKAN and AppsFlyer

Discover how Gismart managed to solve the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution with SSOT.

Blog

How to break your addiction to user level data – From user level centric to aggregate

The fast-changing mobile privacy environment keeps evolving. Read the necessary steps on how to break your addiction to user-level data.

Blog

It’s time to come clean – the complete data clean rooms guide

What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?

Glossary

Weekly active users (WAU)

What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.

Customer stories

Utilizing AppsFlyer revenue recommendations to optimize SKAN campaigns and drive ROI

Find out how Papaya Gaming was able to increase its ROI by 114% and decrease CPI by 83% with AppsFlyer Revenue Recommendations feature.

Blog

Finding your true north: Measuring your app marketing’s true ROI

Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.

Customer stories

Spotting a $2 million-a-month diamond in the rough with AppsFlyer real-time analytics

Find out how AppQuantum spotted a $2 million-a-month diamond in the rough with AppsFlyer real-time analytics.

Blog

Re-engagement in the era of privacy – the definitive guide

What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?

Glossary

Bid request

What is a bid request and how does it work? Learn everything you need to know about bid requests in AppsFlyer mobile marketing glossary.

Glossary

View-through attribution (VTA)

What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.

Single Source of Truth – A pathway to deduplicating installs and events between SKAN and AppsFlyer

How to break your addiction to user level data – From user level centric to aggregate

It’s time to come clean – the complete data clean rooms guide

Weekly active users (WAU)

Utilizing AppsFlyer revenue recommendations to optimize SKAN campaigns and drive ROI

Finding your true north: Measuring your app marketing’s true ROI

Spotting a $2 million-a-month diamond in the rough with AppsFlyer real-time analytics

Re-engagement in the era of privacy – the definitive guide

Bid request

View-through attribution (VTA)

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