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How to break your addiction to user level data – From user level centric to aggregate
The fast-changing mobile privacy environment keeps evolving. Read the necessary steps on how to break your addiction to user-level data.
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207 results for "iOS 14"
Reports & guides
The marketer’s guide to buying an MMP
Who needs to use an MMP solution? Read our MMP buying guide to learn about the current landscape and privacy status in the post-iOS14 era.
Reports & guides
It’s time to come clean – the complete data clean rooms guide
What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?
Glossary
Weekly active users (WAU)
What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.
Customer stories
Utilizing AppsFlyer revenue recommendations to optimize SKAN campaigns and drive ROI
Find out how Papaya Gaming was able to increase its ROI by 114% and decrease CPI by 83% with AppsFlyer Revenue Recommendations feature.
Reports & guides
Finding your true north: Measuring your app marketing’s true ROI
Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.
Customer stories
Spotting a $2 million-a-month diamond in the rough with AppsFlyer real-time analytics
Find out how AppQuantum spotted a $2 million-a-month diamond in the rough with AppsFlyer real-time analytics.
Glossary
Bid request
What is a bid request and how does it work? Learn everything you need to know about bid requests in AppsFlyer mobile marketing glossary.
Glossary
View-through attribution (VTA)
What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.
Reports & guides
Mobile measurement & marketing analytics for gaming apps – The complete guide
Read AppsFlyer’s complete guide for mobile measurement and marketing analytics for gaming apps. Learn about the challenges, KPI's and more.
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