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Blog

Boost your profitability with a single source of truth

Distribution measurement is not a single perspective anymore. With a single source of truth, you can now bid higher, spend more, and justify it.

Customer stories

Find out how Step, a banking app, achieved 50% more attributed SKAN conversions & saved time for their marketing team on campaign optimization.

Blog

Choosing the right mobile measurement partner is very important. Read about the factors you must consider before choosing the best MMP for you.

Blog

Not getting enough value from your current MMP, or need a better platform to support your growing needs? Brace yourself before reading this blog.

Blog

Read and understand how a new null CV modeling solution helps advertisers deal with Apple’s elusive privacy threshold.

Blog

Single source of truth dive: Average app has a 29% non-organic install attribution uplift, a 40% drop in eCPI & a 62% increase in marketing revenue.

Blog

The impact of Apple’s SKAN cannot be overstated. Read and learn how to optimize SKAdNetwork campaigns on Meta, Google, TikTok & Snap.

Customer stories

Discover how Gismart managed to solve the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution with SSOT.

Blog

The fast-changing mobile privacy environment keeps evolving. Read the necessary steps on how to break your addiction to user-level data.

Reports & guides

Who needs to use an MMP solution? Read our MMP buying guide to learn about the current landscape and privacy status in the post-iOS14 era.