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Reports & guides

Finding your true north: Measuring your app marketing’s true ROI

Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.

Customer stories

Find out how AppQuantum spotted a $2 million-a-month diamond in the rough with AppsFlyer real-time analytics.

Glossary

What is a bid request and how does it work? Learn everything you need to know about bid requests in AppsFlyer mobile marketing glossary.

Glossary

What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.

Reports & guides

Read AppsFlyer’s complete guide for mobile measurement and marketing analytics for gaming apps. Learn about the challenges, KPI's and more.

Glossary

What is an in-game purchase and how does it work? Learn all you need to know inside AppsFlyer mobile marketing glossary.

Blog

Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.

Blog

Staying ahead of the game: Read everything you need to know about the biggest mobile gaming challenges, trends and opportunities in 2022.

Customer stories

Find out how Tilting Point used AppsFlyer attribution and SKAdNetwork solutions to run ROI positive marketing campaigns.

Customer stories

Find out how AppsFlyer’s Single Source of Truth solution (SSOT) helped Goodgame Studios to measure the true performance of their campaigns.

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