Glossary
In-game purchase
What is an in-game purchase and how does it work? Learn all you need to know inside AppsFlyer mobile marketing glossary.
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207 results for "iOS 14"
Blog
Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022
Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.
Blog
Staying ahead of the game: Mobile gaming challenges, trends, and opportunities in 2022
Staying ahead of the game: Read everything you need to know about the biggest mobile gaming challenges, trends and opportunities in 2022.
Customer stories
Exceeding ROI targets for 19 games using AppsFlyer attribution
Find out how Tilting Point used AppsFlyer attribution and SKAdNetwork solutions to run ROI positive marketing campaigns.
Customer stories
The welcome return of a Single Source of Truth
Find out how AppsFlyer’s Single Source of Truth solution (SSOT) helped Goodgame Studios to measure the true performance of their campaigns.
Glossary
GAID (Google Advertising ID)
What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.
Blog
The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider
Calculating ROAS has become a challenging task for advertisers. This post will surface the challenges and share the different solutions approaches.
Reports & guides
You don’t know what you don’t know – The true cost of data inaccuracies
To help you fight off nasty old data inaccuracies, we’ve put together six of the most common and painful data inaccuracies you should be aware of.
Glossary
App Tracking Transparency (ATT)
What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.
Blog
Mobile marketing trends predictions for 2022 – the director’s cut
We gathered the industry's top experts and picked their brains on the most trending mobile marketing topics that every digital marketer has to know.
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