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Blog

5 ways to increase ATT opt-in rates

Discover new ways to increase your ATT opt-in rates, and reap the rewards of greater quantities of user-level data and attribution.

Blog

Much has been said about the how of showing Apple's ATT prompt. Today we’re going to look at equally important questions: Why and when to show it.

Blog

Deep dive into SKAdNetwork conversion values and learn how to maximize their potential to measure and predict the value of your campaign.

Customer stories

Find out how AppsFlyer helped The Very Group grow their paid installs by 42% year-on-year using a combination of solutions and talent.

Blog

Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.

Blog

If you are looking to increase your mobile app customer base in India, follow these 5 market-specific user acquisition trends.

Blog

Initial data from 300 apps shows apps can increase the share of consented users; explore key iOS 14 benchmarks based on millions of interactions.

Blog

What are Smart Banners, and what benefits do they offer for marketers and consumers? Here's everything you need to know.

Reports & guides

This study reveals differences between the concerns of consumers and marketers about the new privacy features of iOS 14.

Blog

Since the very beginning, privacy and security have been one of AppsFlyer’s core pillars. Aggregated Advanced Privacy framework will add to this.