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regain iOS visibility WITH APPSFLYER

Privacy is in, but insights are not out on iOS

Get actionable insights and optimize your campaign performance post iOS 14.5 with a SKAN solution that provides accurate, granular measurement. Stay compliant and safeguard your customers’ data in the process.
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Set the SKAN metrics that matter to you

From revenue and in-app engagement to retention and beyond. Hop into the Conversion Studio to skip the technical stuff and get straight into mapping your measurement strategy on iOS with clarity and ease.

Ramp up LTV with Revenue Recommendations

Ramp up LTV with Revenue Recommendations
When you’re ready to reel in more revenue, we’ve got you covered. Get tailor-made recommendations for optimized SKAN revenue measurement based on your user’s spending habits with a clear picture of your campaign performance.

See all your SKAN data on one dashboard

With your conversion value mapped, head to the SKAN Overview to see what the postbacks are saying along with modeled metrics that account for null conversions. See the data based on install date or postback arrival date.

Dedupe your data with a single source of truth (SSOT)

SSOT provides accurate non-organic and organic data by deduplicating users and delivering modeled data, such as D7 revenue and GEO. Determine your actual eCPI today and see it drop by as much as 40% tomorrow.

Don’t just take our word for it

40%
Reduction in eCPI
13%
Increase in CTI conversion rates
ABI Studio needed a partner that could provide an iOS solution to overcome data discrepancies and delays. Partnering with AppsFlyer gave ABI the ability to get timely and accurate campaign measurement from all sources.
Step customer success story
50%
more attributed SKAN conversions
2-3
hours per day saved on campaign optimization
After the roll-out of SKAN, Step couldn’t reconcile attribution and cost aggregation AppsFlyer’s iOS solutions solved this, providing the team a full picture of their performance and freed up significant time for optimization.
Gismart success story - AppsFlyer
20%
Increase in UA performance
50%
time and resources saved
Post-SKAN, Gismart was stuck piecing together their attribution data. After implementing AppsFlyer’s iOS solution, they once again had full-funnel performance which helped them dramatically increase in UA performance.
Halfbrick success story
98%
Increase in conversions
Halfbrick Studios needed an MMP to maintain privacy while still delivering on insights. With AppsFlyer, they had visibility into their most profitable campaigns on both a ROAS and ROI perspective which lead to a huge increase in conversions.

See clearly again with intuitive SKAN tools

Making the most of your iOS measurement strategy is a guarantee when you’re optimizing with industry-leading tools. Overcome data blind spots to make good choices about your ad spend on SKAN.

Team up with every global partner

Connect with more media sources, ad networks, and analytics partners than any other marketing platform.

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Ready to start making good data-driven choices?