User experience

Uncover everything you always wanted to know about user experience in the context of apps with our collection of original articles, videos, podcasts, and more

Tips & strategy - 9 min read

Navigating Firebase Dynamic Links alternatives: A Product Manager's guide

google post cookie world - OG

Trends & insights - 30 Min listen

Why Google is going its own way in a post-cookie world

triller future mobile marketing - OG

Mobile marketing - 35 Min listen

Triller’s Bonin Bough wants every CMO to be obsessed with getting your mobile number

appsflyer smart banners - og

CX & deep linking - 5 min read

The web-to-app connection: AppsFlyer Smart Banners

user invites - og

CX & deep linking - 4 min read

How to drive mobile app discovery and engagement with user invites

Guide

Deep linking for mobile marketers, a guide

Learn more

Аналитика приложений - основное изображение

Measurement & analytics - 8 min read

Everything you need to know about mobile app analytics

LiveOps blog OG

Measurement & analytics - 8 min read

How LiveOps is changing the gaming landscape

Performance centric connect tv - featured image

Tips & strategy - 8 min read

From views to value: Performance-centric connected TV

app gamification user experience - OG image

Trends & insights - 10 min read

How to implement gamification and enhance your app's user experience

Bridging the gap between online and offline retail - Featured image

Trends & insights - 5 min read

Bridging the gap between online and offline retail

App user journey - featured

Tips & strategy - 12 min read

How to map a successful app user journey in 8 easy steps

Firebase dynamic links deprecation, and how AppsFlyer can help - featured image

Mobile marketing - 9 min read

Google is shutting down Firebase Dynamic Links: Here’s what to do

App personalization - featured

Mobile marketing - 10 min read

Why app personalization is crucial for mobile app marketing and how to get it right

App remarketing recession strategy - featured

Mobile marketing - 10 min read

How to get more for less: Nailing app remarketing during times of a recession

app marketing importance selling points - featured

Mobile marketing - 7 min read

FOMO-inducing facts that should sway your CMO to go all in on app marketing

Custom product pages - featured

Tips & strategy - 7 min read

The beginners guide to custom product pages

App marketing strategies - featured

Tips & strategy - 13 min read

21 app marketing strategies to charge up user acquisition and retention

App promotion - featured

Tips & strategy - 8 min read

App promotion 101: Proven ways to promote your mobile app

Аналитика приложений - основное изображение

Measurement & analytics - 8 min read

Everything you need to know about mobile app analytics

App ratings and reviews - featured

Tips & strategy - 14 min read

How to improve your app ratings and reviews to 89% conversions organically

App growth - featured

Tips & strategy - 8 min read

The one-stop growth strategies guide that will supercharge your app

ASO and iOS 15 - featured

Tips & strategy - 6 min read

Use these 5 iOS 15 features to improve your ASO

owned media digital sustainability - featured

Tips & strategy - 6 min read

A growing focus on owned media paves the new digital sustainability direction

App buyer persona - featured

Tips & strategy - 5 min read

Marketing up close and personal - The app buyer persona guide

Скриншоты для магазина приложений - изображение-превью

Tips & strategy - 10 min read

App store screenshots: Optimize your visual assets to attract users

App segmentation - featured

Tips & strategy - 6 min read

Turn app downloads into long-term value with app user segmentation

user flow - OG

Tips & strategy - 8 min read

Go with the user flow: how to master UX in 2023

In-app feedback - featured

Mobile marketing - 6 min read

In-app feedback: Everything you need to know

Playable ads featured OG

Tips & strategy - 8 min read

It’s time to play - What marketers need to know about playable ads in 2023

How to attract talent to fuel a mobile-first enterprise OG

Tips & strategy - 7 min read

How to attract talent to fuel a mobile-first enterprise

61.3% of enterprises are strongly mobile-first. This article is for the other 39% - featured

Mobile marketing - 6 min read

61.3% of enterprises are strongly mobile-first. This article is for the other 39%

Mobile app localization: Featured

Tips & strategy - 8 min read

Going local to go global: How mobile app localization helps your app rule the world

How apps boost ATT opt-in rates with pre-prompts OG

Tips & strategy - 6 min read

Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts

Why your app needs a CX metric OG

Tips & strategy - 5 min read

Here’s why measuring your app’s CX should be a top priority

Mobile-first design featured - OG

Mobile marketing - 5 min read

The mobile-first design essentials for 2022

How innovation in Fintech is changing the way India invests - OG

Tips & strategy - 4 min read

How innovation in Fintech is changing the way India invests

Como melhorar a performance do app: por que ela é importante - OG

Tips & strategy - 8 min read

Improving app performance (and why it's so important)

Mobile A/B testing OG

Measurement & analytics - 5 min read

Everything you need to know about mobile app A/B testing

App landing page best practices for 2022 - OG

Tips & strategy - 9 min read

How to create a successful app landing page in 2023

App onboarding essential guide - OG

Tips & strategy - 8 min read

All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)

The power of storytelling in mobile marketing: Why it should be a priority for brands in Africa

Mobile marketing - 6 min read

The power of storytelling in mobile marketing: why it should be a priority for brands in Africa

in-person mobile apps - OG

Tips & strategy - 8 min read

8 companies improving in-person retail with mobile apps

3 brands win with updated mobile apps - OG

Tips & strategy - 7 min read

Late start, strong finish: 3 in-store brands net big gains from updated mobile apps

your business needs an app - OG

Tips & strategy - 7 min read

Consumer preferences say: Your business needs an app

Diferença entre as taxas de opt-in ATT e de IDFA - quadrado

Measurement & analytics - 5 min read

Mind the gap - bridging the divide between high ATT opt-in and low IDFA collection rates

UX do app mobile - quadrado

Tips & strategy - 15 min read

App UX: The fundamentals you need to know in 2023

AppsFlyer e Amplitude - quadrado

Tips & strategy - 6 min read

Marketing and product analytics: Why use a flashlight when you can turn on the lights?

Aumente suas taxas de opt-in à ATT - quadrado

Trends & insights - 8 min read

5 ways to increase ATT opt-in rates

Universal links vs app links OG

Mobile marketing - 6 min read

Making sense of Universal Links and App Links

Les premières données indiquent que les taux d’opt-in ATT sont beaucoup plus élevés que prévu – au moins 41% [mise à jour]

Trends & insights - 7 min read

Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%

Smart Banners e a jornada do cliente - quadrado

Mobile marketing - 6 min read

Smart Banners: What your web-to-app customer journey is missing

ユーザープライバシー ios 14 idfa - スクエア

CEO blog spot -Mobile marketing - 4 min read

Does user privacy have to come at the expense of an incredible user experience?

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