Deep Linking Suite
Connect users to the right in-app experiences across every touchpoint
Turn clicks into customers with personalized, privacy-safe deep links. AppsFlyer’s Deep Linking Suite delivers the right in-app experience every time – driving higher ROAS and customer lifetime value.
1.2M+
App visitors
+35%
uplift in user acquisition
+30%
increase in LTV
+113%
increase in app traffic
"OneLink was simple, powerful, and ready to go out of the box – everything we needed to run a bold offline campaign with full confidence."
"We had an AppsFlyer QR code put on every Albertsons receipt, and that became our most successful QR code campaign ever."
Deep links powered by
AppsFlyer’s OneLink technology
Deliver users from their mobile inbox to specific in-app content, allowing you to drive higher conversions, LTV, and engagement. Our ESP integrations ensure that links never break, letting you connect the dots between email to app attribution and analytics metrics.
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Guide website visitors to relevant content in your app. Our Smart Banner and Smart Script technology automatically generates deep links across banners, CTAs, and pop-ups, guiding high-intent users directly to relevant in-app experiences with complete measurement visibility.
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Route users from their social feeds to customized, on-brand landing pages, connecting users to the right content in your app and measuring their engagement to improve the ROI of your campaigns.
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Bridge physical and digital experiences with powerful QR code deep linking. Convert offline moments into app engagement opportunities, creating seamless connections between real-world touchpoints and personalized in-app content.
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From influencer marketing to the trust between friends - drive new users to your app through direct referrals, user invites, and content sharing. Build frictionless paths from a user share directly to specific in-app content.
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Engage users with time-sensitive messages and dynamic short links directly to their mobile device. The right message at the right time will drive ROI and boost LTV for your campaigns.
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Route users to specific in-app content even after they install your app. Captures link parameters before installation and restores them on first app open, ensuring users reach the intended screen regardless of whether they had your app installed when they clicked.
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Centralized workspace for creating and managing deep links at scale. Includes bulk link generation, branded domains, lifecycle controls, and OneLink API for automated link creation directly from your marketing tools without developer involvement.
See productFrequently asked questions about deep linking
Yes. Our solution is built on proprietary OneLink technology that understands where to direct a user regardless of whether an app is installed or not. If the app is not installed, deferred deep linking occurs: users are directed to the right app store to download your app, after which they are routed to the desired in-app content.
Setting up deep links involves different methods depending on the operating system. It's typically done through Universal Links on iOS, or App Links on Android. Another method is using a custom URI scheme, but this is less secure and popular.
Yes. Otherwise you'll still have to create links for each platform. Our solution uses both Apple and Android's deep linking mechanisms (iOS Universal Links and Android App Links, respectively), allowing you to create a single link that automatically determines the best way to route your users regardless of channel, platform, or OS.
Our deep links contain rich attribution data about user journeys including what campaign they came from, who referred them, what content they saw when clicking on the link, and more. This contextual information helps you optimize your campaigns and the user experience from the click to when the app is opened.
AppsFlyer can help you with more
Discover how our comprehensive suites work together to drive measurable results.
Measurement Suite
Data Collaboration suite
