Customer stories
Boosting Apple Search Ads performance with AppsFlyer
See how remarketing to dormant users via Apple Search Ads with AppsFlyer led to a 39% higher ROI than comparable new users for Rosetta Stone.
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Customer stories
Reducing month-over-month CPA by 50% with AppsFlyer
Find out how Angel Broking leverages AppsFlyer to track media cost, attribution, and in-app engagement data to optimize marketing campaigns.
Customer stories
Blocking mobile ad fraud at scale with AppsFlyer’s fraud protection solution
Using Protect360, the Amanotes team was successfully able to block over 810K fraudulent installs and 6M fraudulent app events in two months.
Blog
Go-to-market strategy for your app in Africa
Here are 5 things you need to know before breaking into the complex, fragmented, and yet rapidly-growing African tech/app ecosystem.
Customer stories
From small beginnings to 100M+ users: Scaling UA with AppsFlyer
From humble beginnings to hundreds of millions of users - read up on how the AppsFlyer platform and support team helped Kolibri Games soar.
Blog
The future of the app store economy, in a privacy-centric world
As we've all recently learned, changes can be transformed into opportunities and spark innovation. Apple's latest announcement is no different.
Blog
Marketing attribution models: Which one is right for you?
Marketing attribution models define the value of your app marketing, making or breaking your ability to succeed. Learn more about them here!
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Going global: Insights on international growth for mobile apps
Global platforms and data availability make entering new markets easier than before. But not all regions are created equal. Get our full breakdown.
Blog
G2’s spring 2020 report solidifies AppsFlyer position as the mobile attribution leader
AppsFlyer is named the leader in mobile attribution by G2, and we couldn't have done it without our customers.
Customer stories
Fast-tracking app adoption at scale with a rewards program
Learn how America's original chain pizza restaurant, Pizza Hut, drove app adoption by reimagining its national rewards program for a mobile age.
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