Customer stories
Connecting the dots between web and mobile to acquire users at scale
See how AppsFlyer enabled Stash to build a better web-to-app onboarding experience and more visibility into touchpoints along the customer journey.
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727 results for "App marketing"
Blog
From zero to infinity – we’ve got you covered
COVID-19 made us think about how to best support our customers, partners, and the entire ecosystem. "Zero" is our solution. Read on for details.
Glossary
Ad network
How does an ad network work and what are its benefits? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Blog
Audience segmentation for mobile marketers: A crash course
Connecting with the right audience on mobile requires specific know-how. This guide will help you win high-value users for your app.
Blog
On persona graphs, privacy, and responsibility
Revealing user journeys across devices and platforms is a complex puzzle to solve. But are you willing to compromise user privacy to solve it?
Blog
What taking a step back taught me about going ‘all in’
As a people-obsessed company that places the best interests of its customers and partners, we have decided to withdraw from this year’s MWC.
Blog
We just raised $210M, and we couldn’t have done it without you
We're thrilled to announce that AppsFlyer has raised $210 million led by General Atlantic, with participation from our existing investors.
Blog
Why CPA campaigns don’t protect you from fraud
Cost per action (CPA) campaigns were believed to produce higher-quality users compared to CPI campaigns... this couldn’t be further from the truth.
Use cases
Mastering the art of real-time: Leveraging instant attribution data
Real-time attribution data is crucial for the health of your creatives, your bidding, and audience segmentation logic.
Use cases
What’s the buzz around audience optimization?
Lack of measurement and attribution is hurting your marketing efforts. See how AppsFlyer's Audiences solution can help fix it.
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