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Reports & guides

Learn how leading mobile marketers prepare for iOS 14

AppsFlyer partnered with the Mobile Marketing Association to survey marketers about the business implication of these privacy related updates.

Blog

See what we uncovered after identifying a surge in zeroed-IDFA devices, post-iOS 14 release, after some serious research and investigation.

Customer stories

Find out how Rappi delivered mobile app growth success in a service economy through AppsFlyer attribution and mobile measurement.

Reports & guides

No lengthy speeches, no boring panels and, definitely, no sales pitches - watch all the recordings from AppsFlyer's MAMA Tech Virtual summit.

Blog

The next evolution of attribution is flexibility combined with a privacy-centric approach. We're excited to provide updates on what this looks like.

Customer stories

CRED used AppsFlyer deep linking attribution links to power its user referral feature and achieve 44% higher than the average first payment rate.

Blog

The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?

Customer stories

Discover how AppsFlyer solutions helped Halodoc increase market penetration among first-time users and save 30% of ad spend.

Customer stories

Discover how AppsFlyer helped one of the Philippines' largest banks continue its growth trajectory by optimizing costs through fraud prevention.

Blog

So how do consumers benefit from attribution? We can break this down into four key areas. Learn more inside.

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