Customer stories
Real11 reduces fraud while optimizing marketing campaigns
Find out how by using AppsFlyer Protect360, Real11 was able to cut back investments in underperforming campaigns and fraudulent ad networks.
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290 results for "LTV"
Blog
SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps
How should marketers map their conversion value schemes? To answer, we looked at data from our Conversion Studio and analyzed 600+ apps.
Customer stories
Converting loyal app users through user referrals
Dream11 looked for a platform that could attribute installs from multiple sources, platforms, app stores, and channels. Its choice was AppsFlyer.
Glossary
Cost per install (CPI)
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Monthly Active Users (MAU)
What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Daily active users (DAU)
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Use cases
Bridging the gaps between predictive marketing and SKAN
This blog discusses overcoming the challenges of adapting our original predictive analytics solution to solve SKAN's measurement issues.
Blog
App engagement and user retention: The definitive guide
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.
Blog
Welcome to the metrics – Everything you need to know about app marketing metrics
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.
Blog
How lightweight hyper casual games became the heavyweights of mobile gaming
In this blog, we’ll discuss the key characteristics and various game mechanics, as well as global trends, monetization methods, and best practices.
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