Blog
New data shows 32% of non-organic installs are misattributed with SKAdNetwork
We compared our own attribution data before and after it runs through the SKAdNetwork "filter" to find out how much attribution data is lost.
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229 results for "iOS 14"
Blog
The next generation of privacy-centric attribution explained
The next evolution of attribution is flexibility combined with a privacy-centric approach. We're excited to provide updates on what this looks like.
Blog
Who should own the conversion value in SKAdNetwork?
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
Blog
Aggregated attribution innovation based on differential privacy
AppsFlyer's aggregated attribution solution is based on differential privacy principles and strict, built-in measures to align with iOS14 requirements.
Blog
Does user privacy have to come at the expense of an incredible user experience?
AppsFlyer's lifelong investment in privacy and security makes us very well prepared for an IDFA-less ecosystem and the upcoming iOS14 updates.
Blog
Mobile attribution & marketing analytics for Finance app marketers – the complete guide
This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.
Blog
Cross-platform measurement: the complete guide for 2026
Learn how cross-platform measurement unifies mobile, web, CTV attribution data to reveal true ROAS and LTV.
Customer stories
How Futureplay exceeded global ROAS targets by scaling rewarded UA with Mistplay and AppsFlyer
Futureplay hit 142% above D7 ROAS targets in Tier 1 markets by scaling rewarded UA with Mistplay and AppsFlyer's fraud protection and ROI measurement solutions.
Reports & guides
[Report] AI Usage in the Real World
AppsFlyer's AI usage report reveals how marketers are using MCP, Agent Hub, and AI Assistant — with data on adoption, retention, automation patterns, and real-world use cases.
Blog
Customer Lifetime Value (LTV): What It Is and How to Measure It
Calculate and grow customer lifetime value (LTV) across mobile, web, CTV, and more.
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