Glossary
What is the limit ad tracking feature, and how can it be used maliciously? Learn all you need to know in our mobile marketing glossary.
Glossary
What is a device ID, what types are there, and why does it matter? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Learn about the identifier for advertisers that Apple assigns to every iOS device: How it works, recent updates, and the future of a post-IDFA world.
Glossary
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.
Glossary
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
What is a postback, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Blog
We compared our own attribution data before and after it runs through the SKAdNetwork "filter" to find out how much attribution data is lost.
Blog
The next evolution of attribution is flexibility combined with a privacy-centric approach. We're excited to provide updates on what this looks like.
Blog
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
Blog
AppsFlyer's aggregated attribution solution is based on differential privacy principles and strict, built-in measures to align with iOS14 requirements.